[Engadget] BT offering 38 ‘free’ Premier League games to broadband and vision subscribers~Reviews~Evaluation

Engadget post time: May 10, 2013 at 12:19AM

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BT’s plan to match Sky on sporting rights has already seen it spend big to buy ESPN UK, but how does it plan on recouping that cash? By giving away £738 million ($1.1 billion) worth of live Premier League games away for “free” to new and existing BT customers. The headline-grabbing move will see 38 games available to BT Vision and BT Broadband customers, while the latter can upgrade their streams to HD for £3 ($4.70) per month. Customers will also be able to watch 69 live Aviva Premiership rugby games, as well as football soccer matches from the Bundesliga, Ligue-1 and Serie A. Of course, while it may sound great, there is a catch — BT has decided that Tim Lovejoy will host some of the channel’s coverage.

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Via: BTLife

Source: BT Sport (Twitter), BT

Reference source: Engadget

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