Engadget post time: May 10, 2013 at 12:19AM
BT’s plan to match Sky on sporting rights has already seen it spend big to buy ESPN UK, but how does it plan on recouping that cash? By giving away £738 million ($1.1 billion) worth of live Premier League games away for “free” to new and existing BT customers. The headline-grabbing move will see 38 games available to BT Vision and BT Broadband customers, while the latter can upgrade their streams to HD for £3 ($4.70) per month. Customers will also be able to watch 69 live Aviva Premiership rugby games, as well as
football soccer matches from the Bundesliga, Ligue-1 and Serie A. Of course, while it may sound great, there is a catch — BT has decided that Tim Lovejoy will host some of the channel’s coverage.
Reference source: Engadget