[Engadget] Nielsen includes Internet viewers for the first time, estimates that there’s now 115.6 million TV homes in the US~Reviews~Evaluation

Engadget post time: May 09, 2013 at 12:14AM

Nielsen includes Internet viewers for the first time, estimates that there's now 1156 million TV homes in the US

Following a tweak in how Nielsen defines homes with TVs, it’s noted a reversal in the two-year decline of TV household numbers. This adjustment has apparently increased Nielsen‘s estimate of TV homes by 1.2 percent, up to 115.6 million. The definition now extends to include viewers that take their TV through broadband internet, with qualifying households having both the high-speed connection and “at least one operable TV/monitor with the ability to deliver video.” This new wording encompasses anyone who watches channels through their Xbox, Apple TV and other data-based services. Nielsen will begin including these extra homes in its sampling starting in September, but we’re still waiting to see what it does with its wider metrics for both streaming viewers and social networks.

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Source: Nielsen

Reference source: Engadget

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