Engadget post time: April 28, 2013 at 11:14PM
Considering Microsoft’s efforts to rebrand, redesign and rebuild its Windows platform, it’s no surprise to hear the company is tweaking the visual aesthetics of its other brands, too. Speaking at Design Day 2013, Wolff Olins creative director Todd Simmons and Windows Phone design studio manager Albert Shum talked about the challenges of rebranding a company like Microsoft. “We’re still trying to figure out how to put a consumer face on this brand, as an ecosystem,” Simmons said, explaining how the team wanted to get away from the idea of Microsoft being a top-down, monolithic entity. The discussion touched on the creation of the Windows 8 logo, but also shed light on efforts to revamp other Microsoft brands. “Other brands are coming along too,” Simmons explained, teasing the audience with a pair of sketches. “Bing, Skype, Yammer, Xbox — everything is under development.” With Microsoft’s next generation gaming hardware lurking just around the corner, the time for a new logo might just be nigh. Read on to see the pair’s full 45-minute presentation for yourself.
Reference source: Engadget