Engadget post time: April 25, 2013 at 04:22PM
Haven’t been reading every Netflix quarterly report or listening to each earnings call for the last several years? No problem, you can quickly get caught up on the company’s strategy thanks to a “Long Term View” document posted to its investor relations site. Boiling down many of the things executives like Reed Hastings have been saying into a single PDF, it’s an easier to digest road map of where Netflix thinks this whole online video thing is going. Among other things, it sees the simplicity of its offering — no ads, no VOD, no-hassle cancellation, access on any screen at any time mobile or TV — as a main selling point. How to keep customers happy? Make sure that they think of Netflix as the better option for their entertainment time than other possible choices. Hit the source link to dig into it yourself or check below for a breakdown.
Source: Netflix (PDF)
Reference source: Engadget