Engadget post time: April 24, 2013 at 03:04AM
BlackBerry just confirmed to us the target pricing of its upcoming QWERTY smartphone in the US, and the quick takeaway is that keyboards don’t come cheap. According to company representatives, the Q10 is intended to be sold for $249 on a two-year contract, which positions it as more expensive than the Galaxy S 4, iPhone 5, One and Z10. Now, the one hiccup in this equation is that carriers may turn around and do whatever pricing shenanigans they please, but outside of special promotions, you can rightfully expect the Q10 to be one of the most expensive on-contract smartphones of the day. With so few compelling QWERTY handsets on the market, however, it seems that BlackBerry is hoping you’ll value a keyboard more than your hard-earned dollar. If it the company’s correct, that’ll mean a lot more profit. If not, well… you know the rest.
Reference source: Engadget